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Want To Sell Real Estate? Right Price, Right Now?
YES Can Be Your Answer
Sooner or later, almost every property is for sale — at the right price, of course. But that means the right price for both the seller and the buyer.
Every market has properties sitting unsold — priced by an owner who won't come down, waiting on a buyer who won't come up. Generally, ceteris paribus, the higher the price, the longer it often takes to sell because the supply of buyers able to afford the property is smaller.
Or maybe some market uncertainty, like new or proposed regulations or taxes, has everyone taking a wait-and-see attitude?
If your property has been sitting, or you're facing a price you're not willing to accept, don't assume selling low or holding indefinitely are your only two options.
YES Can Be Your Ensured Sale
If you're interested in selling real estate, there's no shortage of professional realtors and brokers available to help.
But as in all professions, they're not all the same. Some are better than others. Some just check the box; others think outside of it, go the extra mile, and are creative problem solvers.
But even the best realtor or broker is transaction-oriented. It's the nature of the service they provide. It's how they're compensated.
Chances are that even when an agent closes a sale, unless there's a problem, they may not talk to the buyer or seller again for years — if ever.
The structure of the industry requires them to work toward the next listing, the next closing. There are only 24 hours in a day, and an effectively unlimited universe of listings and shifting market conditions for them to try to master.
The Pocket Listing Debate — And How We Solve It
There is currently great debate in the industry and Congress about private or pocket listings. YES makes it a moot point by being able to offer the best of both private and public listings without any of the associated negatives.
Many affluent property owners already prefer to sell privately. A public MLS listing means public marketing, public showings, and — once it sells — a public sale price attached to your name and address forever. For a high-net-worth owner, that's often reason enough to go off-market in the first place, and the instinct is a reasonable one: privacy, no "days on market" stigma from a listing that sits, and control over who walks through the door are real, legitimate reasons to sell privately.
But a private or "pocket" listing solves the privacy problem by introducing a few others.
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Basic economics still applies. More participants means more competitive tension, and more competitive tension is generally what produces the best price for a seller — it's the same reason public exchanges exist at all. If privately negotiated sales reliably beat open markets on price, there'd be no reason for the NYSE to exist; rational sellers would simply sell privately and keep the difference. They don't, because broad exposure is the more efficient mechanism, on average, for price discovery. The wrinkle with real estate is that unlike a share of stock, no two properties are identical — every sale is a sample of one — which is exactly why the industry studies on this conflict with each other in the first place, and why any single seller can't know in advance which side of the average they'll land on.
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Dual agency is the more concrete risk. When the same brokerage sources both the seller and the buyer from its own private network, it can end up collecting a commission from both sides of the deal — court-filed data from one major brokerage's own private listing network shows this happening in roughly 3 in 10 of its private sales, nearly double the rate on open-market transactions. Whoever's interest that agent is representing at the table, it's a genuine structural conflict, not a hypothetical one.
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The privacy is often only partial. Word travels in small, high-net-worth networks. A property quietly shopped to a handful of buyers can still become known — without the benefit of full market exposure to show for it.
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Growing compliance friction. Rules like NAR's Clear Cooperation Policy increasingly restrict how long a listing can be marketed privately before it must go public — adding legal and procedural risk for both the agent and the seller who assumed "private" meant private indefinitely.
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Financing and appraisal complications. A sale price with no public comps or MLS history behind it can be harder for a buyer's lender to substantiate — which can slow or unwind a deal that looked done, and quietly erodes the data appraisers and lenders rely on across the whole market.
A YES purchase solves for privacy without inheriting any of that.
There's no listing, no showings, no network of unrelated buyers or agents who need to hear about your property to generate a price — and no brokerage sitting on both sides of the table collecting twice.
And it's not the kind of negotiating you're used to. You're dealing directly with one known, committed counterparty toward a price we agree is fair — not a rotating cast of unrelated buyers and agents, each pursuing their own interest.
You're not betting on which side of a disputed industry statistic you land on, and you're not exposed to a conflict you can't see from the outside.
Then We're Free To Rent or Sell At The Market's Price — YES Is A True Win For All, Great For Sellers, The Market, And For Brokers
Our primary purpose is not to own real estate or yachts. It's more like a lucrative byproduct. However, once a purchase is necessary, our objective is to profit from it in whatever structure that may take and that is appropriate: to place the property back on the market, to use it, to rent it, etc and exit it responsibly — not necessarily to hold it, improve it, or speculate on it. But we can't rule anything out; it depends on the property and the specific market and opportunity.
However, at the moment, real estate is not our primary business, and it's not why we do this.
Once YES owns the property, the calculus changes in one useful way: the privacy need that made a pocket listing attractive in the first place was our client's, not ours — and it's already been solved by the time we own the property. We're free to put it back on the market publicly, with full exposure, and let it find its real, competitive price.
That's good for the local market. Every property that gets quietly shopped through a closed network and never resurfaces publicly is a property that never contributes real comp data — the data appraisers, assessors, other sellers, and other buyers all rely on to price real estate accurately. A property that goes from privately shopped to publicly sold at a genuine market-tested price puts real information back into a market that pocket listings, by design, withhold from it.
And it's very good for brokers. A property that would otherwise have changed hands quietly through a closed network — with no MLS listing and, in some cases, no broker involved at all — becomes a fully marketed public listing once we own it. We are not brokers, and we're not necessarily real estate investors. Someone still has to list, market, and sell the property, and that's real, commission-generating business for a broker that wouldn't have existed if the property had simply stayed in a closed private network, or sat unsold.
This is the same principle behind how we work with yacht brokers: a client who gets the right outcome is a client who keeps buying and selling, not one who quietly exits the market. Buying our clients' real estate when they can't sell at the right price doesn't cut brokers out of the picture — it turns a stalled or closed-network transaction into two real transactions, with a broker's commission earned on at least one of them, and it gets us back out of a property we never intended to hold.
YES Has Programs To Buy Client Assets - That Includes Real Estate
From our perspective, there is little difference between a $10,000,000 yacht in Miami and a $10,000,000 condo in New York. Both are just dwelling units under 26 USC § 168(e)(2).
We aren't yacht or real estate brokers; yet depending on a transaction's structure, we can take on the same fiduciary duties a broker would owe a client. In fact, we help brokers become more profitable by making them more efficient at serving their clients.
With only so much time to allocate each day and being compensated only on successfully closed transactions, brokers must prioritize their limited time and resources to those properties for sale with the most "motivated" realistic owners that can sell quickly, and highly motivated prospective buyers.
Unlike brokers, our relationship extends beyond just buying or selling. We are in regular and routine contact with our clients, many of whom may become friends and/or partners.
Since we're not brokers, we're not transaction-oriented and compensated by commissions.
Rather, we only make money AFTER our client/partners make a profit.
As per the yacht purchase comparison, our real estate clients can also get a higher price more quickly than simply defaulting to the market.
When Selling Real Estate, We Can Help Recover Your Full Investment
When selling real estate, we can work to ensure our clients' full recovery of their real estate costs — even if that means we arrange to purchase the property ourselves.
From our perspective, helping a client sell a property to recover their full investment — purchase price and carrying costs — is no different than helping a client bank recover the original loan value on a distressed or problem asset. Neither client needs to take a hit to their net worth.
So if you ask, "What can YES do for me as a property owner that my other advisors — realtor, banker, CPA, attorney, financial advisor, wealth manager — can't?"
There is "a yacht" we can do that is confidential, proprietary and beyond the scope of this public document.
If necessary, our services can include buying our clients' real estate to prevent them from taking a loss and to help preserve their net worth, as part of an accepted profit-maximizing real estate strategy.
And we are not particularly price sensitive either. We can assure our clients' full recovery of all real estate costs — purchase price and carrying costs — even if we have to arrange the purchase ourselves.
Obviously we can't do this for everyone.
This is available to clients, and as a component of an accepted Profit Maximizing real estate strategy — not a standalone listing service, not a real estate investment or resale business, and not a substitute for your realtor or broker.
Our ability to provide proprietary, customized, and coordinated solutions for each client's specific real estate holdings and objectives is what lets us offer this kind of long-term value — long after the enthusiasm of the initial purchase has faded.
Rather than commission, fee- or transaction-based, our compensation is largely determined by our clients' long-term financial success — in this case, minimizing any adverse impact real estate ownership has on a client's net worth. Our goal is for real estate ownership to be profit-maximizing, not a needless loss absorbed at the point of sale.
We take an investment-banking approach to working with our clients, strategic partners, and the realtors and brokers who serve them — not just structuring and facilitating a transaction to closing, but maintaining a long-term, mutually beneficial relationship afterward.
See how we make real estate ownership profit-maximizing from the outset →
That if your current advisors knew, surely they'd have told you already- wouldn't they?